A collective shaping how we live, move, and connect
Building Lifestyle, Sports, & Wellness Experiences
Umeus is a multi-brand group that creates, owns, and scales companies across lifestyle, sports, wellness, and experiences.
We focus on ideas with real traction — then turn them into structured, repeatable businesses built for long-term growth.
From early concept to scaled operation, we bring clarity, discipline, and execution to everything we build.
We don’t behave like a studio or a fund. We act as builders and owners, embedding systems, leadership, and accountability from day one.
Our DNA
Founder-Led. Operator-Run. Growth with Discipline.
Every business we build is led by hands-on operators and supported by strong, chairman-level governance and capital markets expertise — ensuring disciplined execution, scalable systems, and durable growth. What defines our brands:​
Operator-Built
Run by teams who understand both the craft and the business behind it.​​
Systemised for Scale
Clear operating models, repeatable processes, and frameworks designed to grow.
Governed with Intent
Institutional-grade oversight that brings structure, accountability, and long-term thinking.
Built to Endure
Focused on sustainable, long-term value — not short-term wins or hype.​
​We don’t chase trends. We build platforms that last — and set the standard for what comes next.​
Our Philosophy
Growth is not luck.
It’s measurable, deliberate, and built to last.
At Umeus, we don’t just create brands — we craft experiences, ecosystems, and businesses designed to last. Every project is built with a clear philosophy:
Experience-Led
We begin with culture, emotion, and human connection. If people don’t feel something, nothing else matters. Once that’s right, we execute with clarity and accountability.
End-to-End Execution
We don’t stop at vision. We go all the way — from concept to operations, from first customer to daily rhythm. Every brand we build is meant to run cleanly, not rely on heroics.
Systems First
Growth only works when it’s structured. We embed unit economics, operating systems, and decision frameworks early — so scale feels intentional, not chaotic.
Aligned Partnerships
We work with founders, creators, and investors who care about building something meaningful over time. Alignment on execution, governance, and values matters more to us than speed.
Operational Discipline & Governance
Strong governance, clear accountability, and institutional-grade standards sit quietly behind everything we do — allowing creativity to flourish without losing control.
How & What We Build
Turning Ideas Into Businesses That Endure
A Connected Lifestyle Ecosystem
Distinct verticals. One shared vision.
Community
Everyone deserves a place they feel comfortable showing up to. Our brands create spaces where people feel welcome, accepted, and part of something — whether it’s their first visit or their fiftieth. Community isn’t about being the best. It’s about feeling like you belong.
Performance
Movement doesn’t have to be extreme to be meaningful. We build platforms that encourage people to move, play, and improve in ways that feel achievable and enjoyable — celebrating small wins, steady progress, and personal milestones. It’s not about performance. It’s about feeling better in your own body.
Growth
Wellness starts with feeling capable. Our experiences are designed to gently build confidence, self-belief, and healthier habits — the kind that fit into real lives, not ideal ones. Growth, to us, isn’t loud. It’s something you notice over time.
Connection
Some of the most meaningful moments happen when people come together — casually, naturally, and without pressure. We design experiences that encourage people to connect, share, and enjoy being present. No expectations. No performances. Just real moments with real people.
Our Brands
A growing portfolio of lifestyle, sports, and wellness experiences that grow with people.
Let's Build What's Next
We collaborate with founders, operators, creators, community leaders and investors to build and scale disciplined, long-term businesses.
Partnerships & Joint Ventures
Franchise & Expansion
Investment Opportunities
Build a Brand with Umeus